Broadcast journalist Afia Pokua, professionally known as Vim Lady has reminded Medikal and Shatta Wale that networking and relationship are essentially in sustaining relevance.
She issued a caution through a detailed Instagram post centered around the unexpected assault Medikal and Shatta Wale launched against MzGee after Medikal’s recent interview on United Showbiz.
According to her, the criticism towards MzGee is entirely unjust and somewhat thoughtless. Vim Lady acknowledged that broadcasters may not always ask flawless questions because, like any profession, they are prone to imperfections.
However, she insisted that insulting an individual and even targeting their superiors simply because you disagree with their line of questioning is unacceptable.
In a post she shared on Instagram, Vim Lady said:
The attacks on MzGee is completely unfair and somewhat reckless. Granted that broadcasters dont always ask perfect questions because like every profession, we are imperfect too but insulting a person, even extending it to her bosses just because you disagree with her line of questioning is plan unacceptable.
When did we become so entitled that interview questions should be determined by the standards of the fanbase? If we all keep quiet this trend will get out of hand.
It started with football fans attacking sports commentators when commentaries didn’t favor them, then it continued to current affairs political program hosts who are insulted and threatened because interview questions don’t favor their parties.
Now, we are all looking on while an innocent woman who was simply doing her job is attacked even to the point of dragging her HUSBAND and family into the mud.
Is it, not a known custom in showbiz that celebrities’ private lives are equally 6? Has there not been several instances where celebrities have used their private lives and relationships as a marketing tool to increase their brand value?
When broadcasters sit behind the microphone or camera, there is a whole team made up of producers and directors who determine the questions and issues to be addressed yet people want us to stand aside and watch while one woman is nailed to the stake.
For what? Granted that MzGee didn’t ask the best of questions, will insulting her correct any errors that were supposedly made in the interview?
The whole of Ghana is invested in the Medika brand and after the successful O2 event the brand should only grow higher anyone with knowledge of branding will tell you NETWORKING AND RELATIONSHIPS have more value and yield higher equity when you maintain it over athelong-term.
Just one call from Medikal to Fada would have placed his concerns and feedback before the proper office and maintain the etwork and relationship.
Medikal, you are so talented and loved so let no one limit your vision to what appears in front of you today but focus on the bigger ppicturethe growth ppotential ofyour brand. There are many ways to k*ll a cat”.